Primal Bold 9'3 #7 + Fly Lab Exo 7/8 + Line

It wasn’t that long ago that Primal Rod Co burst onto the scene with a tight range of premium fly rod builds that dominated the mid-level price range. By offering high performance fly rods of exceptional quality - and designed for the local kiwi market in mind - it was quickly obvious that Primal was here to stay, and that future developments were already in the works. Read More
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Shipping & Returns

  • Shipping

    Currently, Hunting & Fishing New Zealand will only ship to addresses within New Zealand, including outer islands. We do not ship internationally, however our Taranaki store sometimes ships overseas. They can be reached via or by phone on:06 757 2255. For the majority of orders, we have a $7.50 flat rate shipping fee, $10.00 for rural addresses. For bulky items, additional fees may apply. As some courier companies do not ship to PO Boxes we recommend you provide either a residential or commercial shipping address when placing online orders. Should we be unable to ship to a PO Box we will contact you for an alternative address.
  • Dispatch

    In most circumstances, your order will be dispatched from the store closest to the delivery address you supply us. This means we can keep freight to a minimum and send items up to about 25kgs. Most courier companies charge based on weight or size, generally what is bigger. If we have to send your order from another store, we’ll pay any additional freight cost. If you’re ordering more than 1 item and the combined weight (or size equivalent) is more than 25kgs we reserve the right to charge additional freight. From time to time we might offer freight specials or even free freight. These offers will also be based on 25kgs.
  • Damaged or Non-Delivered Articles

    If your article is damaged upon arrival please notify us at or by phone on 0800 486 834. If your order has not arrived within 10 days of the dispatch date please notify us immediately on There is only a small window of opportunity for us to be able to claim for missing parcels with courier companies. Failure to notify us in the above time frames may result in no refund.
Product Details

Primal rod designer and NZ fly fishing stalwart, Rene Vaz of Manic Tackle Project, understands that traditionally fly fishing has had a high cost barrier to entry and that to fuel someone’s passion all you need to do is get some good kit in their hands and let fly fishing do the rest.

So, it made sense the next development in the range was the Primal Bold which sat in the low/mid price point range while still offering excellent performance and the rod looked great too. Now with a few seasons under its belt, time has come for Bold to make way for the next generation of the Primal family.

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